The Speakers

Adam Alfano
Senior Vice President, Manufacturing
@Salesforce

Adam Alfano has been with Salesforce 13+ years using his Cloud Computing experience building teams, new offices, and new verticals. Previous to Salesforce.com and the High-Tech market, he spent 4 years in the steel business selling to large fabricators, OEM's, and manufacturers.

Michael Anschel
Principal
@O+A Design + Build + Architecture

Michael, a nationally recognized expert on Green design, remodeling and building, writes, trains, and speaks for various publications and events around the world. His building assemblies have been published in numerous publications including the US Department of Energy. He is the owner of OA Design+Build an award winning nationally celebrated design build and architecture firm, and CEO of Verified Green Inc. which consults with Local Government, product manufacturers, suppliers, builders, and architects on Green building. Michael led the effort to develop MN GreenStar, and is past-president of the national GreenStar Alliance. He also teaches Green Building at Boston Architectural College.

Bill Baldwin
CEO/Principal
@HartmanBaldwin

Bill Baldwin is the CEO and principal of HartmanBaldwin, a nationally renowned design-build firm. A veteran remodeler of 35 years, he has refined his company's process and culture to prioritize dynamism and collaboration, while also emphasizing sustainability and energy-efficiency in designs.

Drew Barto
Director of Marketing
@Energy Swing Windows

As the Director of Marketing for award-winning Energy Swing Windows & Total Basement Finishing by Energy Swing Windows for more than a decade, Drew has helped this family-owned business become a primetime player in the Pittsburgh market by outsmarting the national brands with bigger budgets. He has achieved this by mastering a mix of old media (direct mail) and new media (Facebook advertising) with laser-focused targeted audience selection. By analyzing customer data, Drew knows who to reach and how to reach them with the most cost-effective methods. Drew, a 2021 Professional Remodeler Magazine "Forty Under 40" inductee, is responsible for providing consistent high-quality lead flow to his sales consultants and works closely with them to constantly improve the customer experience.

Thomas Basch
Head of C/X
@Leap

Thomas Basch, Head of C/X at Leap, started in the industry over 20 years ago. Tom never realized what went into making a home-improvement business successful. Tom is responsible for being the foremost authority on Leap's customer experience by understanding product usability, competitive position, and partner ecosystem. His unique experience as both a contractor and software enable him to connect industry-specific needs with the technological solutions, contributing to better overall customer experience.

Chris Beck
Director of Production
@Normandy Design Build Remodeling

Chris Beck is the Director of Production for Normandy Design Build Remodeling based outside of Chicago in Hinsdale, IL. He manages 14 superintendents plus service and support staff with a total of 20 direct reports. Chris and his team consistently build between $26-28 million in residential remodeling annually. Construction has been a part of Chris's life since High School. He has 37 years of experience in the industry, including many years as an independent contractor running his own business. Chris joined Normandy Remodeling in 2007 as a Superintendent, promoted to Production Manager in 2014 and became Director of Production in 2018. He also passed the qualification exam to become an F-13 National Standard Residential Building Contractor through the International Code Council in 2017.

Caitlin Bigelow
CEO
@Maxable

Caitlin founded Maxable so that property owners had a better way to plan, hire, and manage their accessory dwelling unit, ADU, project. Since 2018, Maxable has helped thousands of homeowners navigate and start their ADU projects. Caitlin has been interviewed by the Wall Street Journal, NPR, the California Report, Union-Tribune, and other publications about ADUs as well written hundreds of educational articles.

Chris Carey
Founder/CEO
@Windows Direct USA

Chris Carey started in the remodeling business at the age of 14 working in his dad's home improvement company as the jobsite clean up guy. During college he installed exterior remodeling products to put himself through school before finally moving into sales and learning that side of the business. He used his degree in marketing to put together a plan to start Windows Direct USA & grow that into what it is now, one of the largest window companies in his state remodeling over 1000 homes each year.

Cindy Cipriani
Co-Owner @Cipriani Remodeling Solutions Business Team
Individual Success Coach/Author @Clear Path by Cindy

Cindy created award-winning kitchens, bathrooms, and additions for the last twenty years as a Remodeling Consultant. She served as the VP of Sales for seven years while helping grow the company. She now serves on the Board of Directors and has an active role in training and management. Cindy is also the founder of Clear Path, a Certified Grief Recovery Specialist, and life-business success coach. She coaches people nationwide to obtain work-life balance solutions based on her best selling books, "The 5C Solution: Discover Clarity and Confidence in Times of Change" and "Moving Past."

Mike Damora
General Manager
@K&B Home Remodelers (One Click Contractor)

A 40 year veteran of the remodeling industry, Mike's focus has always been on the use of existing, and emerging technologies to enhance, and streamline all aspects of the home improvement process from point of sale, project management to production. As General Manager at K & B Home Remodelers, he and owner Horacio Kusnier have worked closely with companies such as Hover, Renoworks, & MarketSharp along with the development of One Click Contractor.

Tanya Donahue
President
@RIKB Design Build

Tanya Donahue, President of RIKB Design Build, has over 25 years' experience in the home building and remodeling industry. Overseeing RIKB's design and sales team, she has taken a creative approach to marketing by offering seminars, partnering with local businesses, and bringing authentic and approachable messaging to the company. Tanya is a member of the Rhode Island Builders Association, and also served as co-chair of the Remodeler's Committee. She has spoken at many industry events, including Harvard University's Joint Center on Housing Studies conference. Tanya was also the recipient of the 2017 ProRemodeler Extreme Sales Award.

Jane Dzielski
Principal Analytical Lead
@Google

Jane Dzielski has over a decade of experience in statistical modeling and data analytics. She is known for taking complex, mathematical concepts and turning them into compelling, narrative-driven insights. In her free time she enjoys reading, fitness classes and trying cuisine from around the world.

Brian Gottlieb
Owner
@Tundraland Home Improvements

Brian Gottlieb, Founder and C.E.O. of Tundraland Home Improvements and Renewal by Andersen of Greater Wisconsin, is an inspirational business owner who started his company in 2009 on a plastic folding table with just $3,000. Today, through a combination of organic growth and strategic acquisitions, the business employs more than 500 people and at over 100M in annual revenue, they are one of the largest remodeling companies in the nation. Gottlieb's goal as a business owner is to create something more than just a home improvement company; the real goal is to create an impactful brand that's woven into the fabric of the communities they serve. His innovative approach to community-conscious business has not gone unnoticed, as Tundraland has been named the best place in Wisconsin to work. In addition to Brian being a Guinness World Record holder, USA Network named him "Entrepreneur of the Year." He was also named "Entrepreneur of the Year" and "Business Person of the Year" by the Chamber of Commerce. Brian Gottlieb continues to invest in his professional growth. After several years of continued education, he is now an alumnus of Harvard Business School.

Duane Johns
Regional Developer
@Alair Homes

Duane has been dedicated to elevating professionalism in the construction industry for over 25 years. He believes the key ingredients to success are continual learning, strategic planning, collaboration with like minded peers and the elimination of egos. He entered the construction industry working on oceanfront estates in The Hamptons on Long Island, New York. In 1996 he moved to Charlotte, North Carolina and founded a general contracting business with Roger Ketchum and the two achieved success right away, winning industry awards and earning rave reviews from clients. That relationship continues today. When he is not talking shop you will most likely find him outdoors. He and his family love to travel, hike, explore, and discover new places and new things.

Jim Johnson
Owner
@Contractor Coach Pro

Jim has been a successful sales rep, sales manager and owner of his own contracting business with an annual revenue average of $25-40MM. He helped develop and bring to market one of the top CRM software for contractors, AccuLynx. Jim has been coaching contractors as the founder of Contractor Coach PRO for the last 8 years and is the author of the Contractor's Blueprint coming out in January 2022. Our contractors have achieved over $3.3 Billion in sales over the last 8 years using the Contractor's Blueprint to get Control of their business, so they can Grow their business and achieve personal and financial Freedom.

Melissa Kennedy
General Manager
@Meadowlark Design + Build

Melissa has been part of the growth and development of Meadowlark over the last 13 years. Her role as a mother has forced her to get incredibly skillful at scheduling + optimizing the greatest resource: people. As General Manager + EOS Integrator + Enneagram 8, Melissa enjoys confronting problems to find root causes and opportunities and is deeply invested in how new ideas + processes become habitual. Melissa spends her time lifting heavy weights and scheduling in triathlons and long endurance races (preferably in the woods) and most importantly, creating and exploing with her three young boys, Ronan, Makai, and Sayer.

Chris Lavoie
VP Sales
@Reborn Cabinets

As sales strategies change, so must sales meetings. In this session, Chris Lavoie draws on more than 25 years of experience in both retail auto sales and home improvement to explore sales meetings in light of a rapidly-evolving sales environment. He'll discuss the good and bad and sales meetings and provide perspective on why they are important to today's sales teams. Along the way, he'll share lessons learned from his personal successes and failures at leading sales meetings, and present innovative ideas that can help you ensure that your sales meetings are working as intended.

Melanie Marfoglio
VP, Human Resources
@Reborn Cabinets

Melanie Marfoglio is a dynamic human resources strategist, with a demonstrated specialty in creating and sustaining cost-effective talent expansion programs within startup and well-established multinational corporations. In her current role as Vice President of Human Resources at Reborn Cabinets, Melanie applies her substantial experience to building systems and processes that drive employee recruitment, retention, and overall satisfaction during a period of sustained rapid growth. Most recently Melanie's vision and execution have led to a doubling in Reborn's workforce, while maintaining Top Workplaces in the USA honors for several years in a row. With a specialty in analyzing how company structures and performance affect an organizations' performance over the long-term, Melanie's execution and straight-forward management style result in measurable business results.

Jeff Masser
Sales Development Consultant
@Wells Fargo

Jeff Masser partners with clients and large dealer based programs to increase their knowledge and skills in order to help them compliantly and profitably grow their business through offering financing to their customers. Jeff believes that using a strong and effective financing program, the business will benefit from increased sales and larger average tickets, while the consumer will benefit by getting the product and/or service they need or want today while paying for it over time with convenient monthly payments. Jeff has worked in the consumer lending and financial services industry for over 20 years all of that with Wells Fargo. Jeff holds a Bachelor's Degree from Limestone University.

Dave Mattson
President & CEO
@Sandler Training

Dave Mattson is a thought leader, keynote speaker and leader for sales management seminars around the world. He is a five-time bestselling author with a focus on the topics of Sales, Sales Leadership and Entrepreneurship. As CEO and President of Sandler Training, Mattson oversees the corporate direction and strategy for the company's global operations. Mattson has guided the firm to its position as a global provider of sales and management training, with over 250 operating units in 30 countries. Sandler named Mattson its CEO in 2007. During this time, revenue from the company's Corporate Division has increased 53 percent; International revenue by more than 145 percent; and total Company revenue by 35 percent. Under Mattson's leadership, the company has been recognized eleven times by TrainingIndustry.com as one of the Top 20 Sales Training Companies, and nine times by Entrepreneur Magazine.

Mary Miksch
Director of Organizational Development and Training
@Neil Kelly Company

With both an MBA and a degree and professional background in Architecture, Mary combines her gift and passion for design with an equal talent for inspiring and developing people. Now the Director of Organizational Development and Training, Mary is a member of the Neil Kelly Leadership Team. Her work focuses on finding ways to improve operational effectiveness while fostering a commitment to Neil Kelly's long-standing culture and values. Through coaching, Mary finds great satisfaction in contributing to the professional growth of those around her.

Barbara Miller
Portland Design Director
@Neil Kelly

A recognized expert on the art, science, and psychology of interior design, Barbara is passionate about helping families create living spaces that are functional, beautiful, and able to stand up to the joy and chaos that can come from living with pets and kids. As Design Director with one of the nation's premier Design/Build Remodeling firms, she leverages that passion and expertise to help Neil Kelly's design consultants maximize their professional potential. Both a trusted mentor and dynamic motivator, Barbara leads her team to achieve success by cultivating a shared commitment to professional excellence, collaboration, and client satisfaction.

Bill Millholland
Executive Vice-President
@Case Design/Remodeling

After earning a Bachelor of Science in Architecture from the University of Maryland in College Park, Md., Bill joined Case in January of 1990 as an Assistant Project Designer. His current responsibilities include management of the company's design and sales efforts. Bill is a regular contributor to Pro Remodeler magazine.

Vince Nardo
President
@Reborn Cabinets

Vince Nardo is President of a family-owned 35-plus year old kitchen and bath remodeling firm located in Orange County, California. Winner of many industry awards, Reborn has been recognized as a Top Workplace by Inc. Magazine's fastest-growing companies in America, and winner of the Better Business Bureau's Torch Award for Ethics. Vince and his family have grown Reborn to over 400 team members with six locations throughout California and Nevada, completing over 4,000 kitchen and bath remodels each year.

Nima Oftadeh
Head of Analytics—Home and Consumer Services
@Google

Nima Oftadeh is the Head of Analytics for the Home Services industry group at Google based out of Chicago. In addition to trends and predictive insights in the home services space, he's also focused on measuring the full value of media, modeling online lift from TV ads, and data curation for machine learning models since starting at Google in 2011. He helps large advertisers with complex media mixes optimize their advertising investments through a data-driven approach. Prior to his current role, Nima was a Senior Consultant in the Business Analytics practice at Deloitte LLP, where he served clients in government, banking, and retail.

Rich Oris
Sr. Remodleing Consultant
@Mosby Building Arts

Rich Oris is residential home remodeling consultant, radio show host, and avid seeker of knowledge. Rich began his construction career 32 years ago at age 18 as a painter working for his father's property management and remodeling company. His hands-on experience has led him to his current role as Senior Home Consultant for Mosby Building Arts in St. Louis, MO. On the weekends, Rich also hosts his call-in radio show "Right at Home with Rich", which focuses on helping homeowners through their remodeling projects. Rich has many certifications in residential remodeling from CertainTeed, the Building Performance Institute, and the EPA. During his free time, Rich likes to play golf and spend time with his wife, Susan, his son, Kyle, and his daughter, Alyssa.

Troy Pavelka
Director of Design
@Normandy Remodeling

Troy Pavelka is an award-winning licensed architect who directs Normandy Remodeling's Design staff to ensure aesthetic sensitivity and function. With Normandy Remodeling since 2002, he was promoted to Design Manager in 2008, and to Director of Design in 2018. Having received his Masters Degree in Architecture from the University of Illinois, Troy exhibits a passion for architecture and a strong focus on design. He is also well versed in environmentally sensitive construction and tries to integrate that knowledge into each of his projects. Troy's projects have won 17 design awards, he has been named to Professional Remodeler's "40 Under 40" list and previously received ESS Top Designer recognition. He has served on various design advisory boards and his projects have been featured in numerous publications.

Bryan Sebring
President/Founder
@Sebring Design Build

Bryan Sebring was born and raised in Glen Ellyn, Illinois and has been in the construction industry since 1993. He opened Sebring Design Build in 1999 and has been doing what he loves ever since; remodeling & home building while developing close friendships and lasting relationships with his team, trade partners & clients. In 2020 Bryan decided to move his family to Franklin, Tennessee, a suburb of Nashville to support his eldest daughter Brye as she continues work on her budding music career. In addition, Sebring has launched a second location in Franklin and continues to travel between both locations.

Scott Siegal
President
@Certified Contractors Network

Scott Siegal currently serves as president of Maggio Roofing Company and Certified Contractors Network. Scott founded Maggio Roofing Company more than 30 years ago in the Washington, DC metropolitan area. A nationally award winning company, Maggio Roofing installs a variety of roofing including small residential projects to million dollar commercial projects. CCN was created to provide business owners within the contracting industry an available network of contractors that could share best practices to solve sales, production, and general management problems. The organization offers training, consulting, and coaching on proven systems and processes within the construction industry. As President of CCN, Scott is committed to empowering members by building upon his own experience as an active and founding member of the organization and continuously bringing in critical new knowledge and partners. Scott has been a keynote speaker at many local and national trade conventions. He is a Past President of the Washington Area Roofing Contractors Association and a past board of director for the National Roofing Contractors Association.

Dave Smith
Owner
@Smithouse Construction

I have been the owner of Smithouse Construction since 2004 and have made a career out of doing what I enjoy: adding value to people's lives by improving and transforming their home or place of business. I've always wanted to claim Anderson Window & Door's mantra "Long Live the Home" as my own. The mantra communicates the true value our "home" is as a place of retreat and comfort with our friends and loved ones. My goal at Smithouse is to provide this value to clients. I also seek to create a team of professionals who have a shared passion to transform the traditional and negative view of Contractors within the construction industry by providing honest and reliable construction services. Furthermore, our goal at Smithouse is to have a positive communal impact - to be not the best company in Baltimore but for Baltimore.

Nora El-Khouri Spencer
Founder/CEO
@Hope Renovations

Nora spent the first 15 years of her career in human resources and recruiting at Fortune 50 Companies but changed directions and graduated in 2017 from the University of North Carolina at Chapel Hill with a masters in Social Work. A self-taught tradeswoman and NC Licensed General Contractor, Nora envisioned a training program that would empower underemployed women to make inroads into the construction trades where they could earn living wages on a sustainable career path. After becoming familiar with the concept of aging-in-place, she recognized the opportunity for these women to practice their newfound skills while carrying out needed repairs and renovations for older adults in the community, and the model for Hope Renovations was born. Nora is a North Carolina Licensed Building Contractor. She also holds a B.A. in Journalism and Mass Communication from UNC, a Senior Professional in Human Resources (SPHR) designation and is a Certified Aging in Place Specialist (CAPS). Nora lives in Chapel Hill with her husband Brian, her cats Lucky and Lola, and her dog Daisy.

Chuck Thokey
Co-Founder
@TOP REP Sales Training

Chuck Thokey is a sales and marketing coach, author, mentor, and one of the most sought after keynote speakers in the Home Services Industry. Chuck is also the co-founder of TOP REP Sales Training. Helping small to large home improvement organizations grow their sales by as much as 50%-80%, Chuck has the experience and knowledge to meet and even exceed your revenue goals. Most companies looking for an effective coach are asking for someone with up to date success and experience, Chuck has built several of the largest sales teams in the industry and is widely known as America's Top Sales Leader. Chuck is currently the VP of Sales for one of the fastest growing exterior remodeling companies in Ohio, American WeatherTECHS operating out of Cincinnati and Columbus where they doubled revenue in just 6 months.

Paul Varghese
VP of Member Success
@Associaton of Professional Builders

Paul has over 20 years of experience in the residential construction industry and leads the Association of Professional Builder's team of Member Success Coaches across North America and Australasia. Paul was previously the department head for a home builder training university and has worked alongside the largest home builder in America, closing 42,000 homes per year.

Matt White
Eugene General Manager, Design Consultant
@Neil Kelly Company

Matt White is a national award-winning Remodeling Designer focusing on residential design and construction projects. He has an architectural background and has worked on projects large and small. His sense of design, remodeling experience, and eye for details serve his clients well. His project background includes kitchens, bathrooms, whole house remodels, additions, new homes, basement conversions, finish upgrades, exterior work, and a variety of other renovation projects. Matt's work has been featured in the Register Guard, the Oregonian, Eugene Magazine, Portrait of Portland, 1859 and Oregon Home magazine.

Mark Richardson
Author & Industry Advisor

Mark Richardson is an author, columnist, and business growth strategist. Mark began his career selling remodeling and pioneered the design-build remodeling business model. He is a member of the NAHB Remodeling Hall of Fame, a Fellow at Harvard University's Joint Center for Housing Studies, and was named an Ernst and Young Entrepreneur of the Year for Construction and Real Estate. He is the author of the best-selling books, "How Fit Is Your Business," "Fit To Grow," and "The Art of Time Mastery."

James McClister
Managing Editor
@Pro Remodeler

James McClister is an award winning journalist who has covered industries from risk management to technology. Prior to joining Pro Remodeler, he served as an editor with Agent Publishing, where he reported on real estate for a number of major cities.

Erika Mosse
Director of Content
@Pro Remodeler

Erika Mosse believes that the cornerstone of a great media brand lies in its ability to form community. She's passionate about bringing together the brightest minds in remodeling, engaging them as writers, speakers, and influencers for Pro Remodeler's audience. Prior to her tenure with SGC Horizon, Erika served for 14 years as editorial director for Hanley Wood's pool group. She's also been a contributor for the Los Angeles Times, and a field manager for RAND, a world renowned think tank.

Joy Kilgore
President/Founder
@EBA PRIME and Lean Remodeling

Joy Kilgore, President/Founder of EBA PRIME and Lean Remodeling, is a John Maxwell certified speaker and professional coach who has built a career of collaborating with business owners. From start-up businesses to organizations focused on steady growth, to those adding multiple locations, Joy has partnered with owners, top-level executives and boards of directors to find innovative ways of delivering a fresh and optimistic approach to creating excellence.

Tony Mancini
Group Director/Principal
@SGC Horizon Building Group

 

Tony is an enthusiastic, innovative industry leader. His 30 year career has spanned senior leadership roles in leading national publishers including Reed Construction Media and McGraw-Hill Companies. In addition to his role as Chief Client Officer at Nimble Thinkers, he is also currently Principal Group Director of SGC Horizon a leading publisher in the building and design space. Tony works with clients across the building industry to pioneer new ideas that drive brand and product awareness. He is committed to exploring customized, impactful campaigns that work in today's market.