Extreme Sales Summit - Kitchen & Bath Opening Remarks

NEW FOR 2015! Designed especially for K&B professions. Hear leading industry sales specialists. Get your questions answered. 

Trust-Based Selling

Homeowners want to buy from someone they trust. In this session from remodeler-turned-consultant Tony Hoty, you'll learn how to put earning trust before earning the business by making incremental "deposits" into a prospective customer's "trust bank.”

Speaker: Tony Hoty

From Monologue to Dialogue: Selling Social Engagement

Consumer behavior continues to change. Social media channels have now become part of everyday life across all demographics. Social channels and online reviews are consistently appearing on page one of search engines. Learn how consumers are using these channels and to effectively position your company for engagement.

Speaker: Joaquin Erazo

Break

The Five Musts of Selling to Women

Is selling to women really all that different from selling to men? Well, let's see: They drive differently, they walk differently, and they have more shoes. Do they think and buy differently, too? You bet they do. In this session, Nancy Friedman delves into the "how to" of selling to women. And not just because she is one. Nancy understands and shares the driving forces behind a woman's buying decision. If you miss certain cues, you could miss the sale. So don't miss this presentation. (And we lied about there being just five "Musts" -- there are lots more. And you can use them on men, too.)

Speaker: Nancy Friedman

Visual Selling

Today, most customers are more than halfway through the buying process before they ever talk with a salesperson. That means salespeople need to think of their job as being less about selling and more about helping the customer buy. Well-known industry author and speaker, Mark Richardson, shows how to turn your prospects Web research into an asset, and demonstrates how using words and diagrams together can help prospects visualize both their project and the buying process. Learn how to differentiate yourself through a visual selling process that dispels fears, builds value, and improves your close rate.

Speaker: Mark Richardson, CR

Extreme Casino Night

Everyone is a Winner! All ESS attendees are invited to join us for an evening of fun and entertainment. Experience all the fun and none of the loss! Food! Beverages! Games! Prizes! You have everything to win and nothing to lose! (Must be registered for the conference to attend.)

Registration and Continental Breakfast

Welcome

Practice Like You Play

Becoming a super star seller requires training. You have to practice to perfect your skills. After this opening session from sales power-trainer Rodney Webb, you’ll never again run a lead and "wing it," hoping you’ll say the right thing at the right time. No matter what surprises the home or the homeowner throws at you, your training will keep you on track and in control.

Speaker: Rodney Webb

Break

The Golden Nuggets of Selling

Companies spend big bucks to make their phones ring. If those prospects aren't handled just right and the sales aren't closed, that money is wasted. In this interactive session, attendees pick a series of "nuggets" from Nancy's grab-bag of sales challenges, and Nancy goes to work delivering unique insights and specific techniques that will help you ensure that you never waste another dollar of your marketing budget.

Speaker: Nancy Friedman

Fast-Pitch Lunch

Join us for an fun and action-packed lunch as vendors have just two minutes to win your business! You must sign up to attend and seating is extremely limited.

Supercharging Sales from Home Shows and Events

Sales and marketing guru Tony Hoty presents his proven 12 step process for revolutionizing results at trade shows and events. You'll learn strategies to separate you from the competition, as well as, tried and true methods for driving traffic to your exhibit regardless of the venue. Hoty will show you how to increase results at any event by tying into the event theme. You will also learn how to create your own events within the community or at your showroom - even at your customers' homes.

Speaker: Tony Hoty

Selling to Multiple Generations

Growing up with new ways to communicate and work has changed how people define success in their personal and professional lives. This session is a crash course in engaging consumers born into smartphones, the Internet, and a new realm of social norms. With laugh-out loud stories, a bevy of research, and immediately actionable insights, Swincher turns challenging sales issues into interpersonal opportunities.

Speaker: Preston Swincher

Break

Become a Homatologist

We expect scientists, psychologists, doctors, and dentists to be experts in their chosen fields. We expect them to have the answers and skills to meet our needs. The same is true in selling. Webb explains how to enter a customer’s home with more than a product. He shows how to enter with the confidence and professionalism to detect, diagnose, and prescribe the remedy for the home’s needs.

Speaker: Rodney Webb

"Ask the Experts" Speaker Roundup

This fast-paced Q&A session brings all of the speakers together so attendees can get answers to any lingering questions about material presented throughout the day.

Day's Wrap-up

Reception

Breakfast

Welcome Back

High-Performance Selling

Are you a good sales person or a great sales person? Daryl Burgess believes the difference is in making the sales process predictable every step of the way. He’ll give you the tools you need to take your sales game to a whole new level.

Speaker: Daryl Burgess

Break

Open Your Mind to Close More Sales

Sales trainer Brian Smith believes that we are conditioned to repeat patterns of thought and behavior that are obstacles to sales success. This dynamic program will open your mind to specific techniques and word tracks guaranteed to help you close one more sale that you are currently not getting.

Speaker: Brian Smith

Controlling the Sale

Homeowners today have more information than ever before, and they aren't shy about using it to steer the sales conversation. Well-known speaker and best-selling author Mark Richardson, will show attendees how to control the controller and master ways to set the agenda every step of the way.

Speaker: Mark Richardson, CR